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Search Ad Tools Help Manage Complexity
submitted by marketingguru 3 days ago (via feeds.feedburner.com)
Search advertising tools have been unhappily married to search providers since they first appeared on the scene. But increasing consolidation and acquisition of search advertising tools by big holding companies is slowly opening a window of opportunity for independent providers. ...
 
0 Comments - More Info - Bury   Topic: Search Engine Watch Experts
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Real-Time Analytics with Woopra
submitted by marketingguru 3 days ago (via feeds.feedburner.com)
Want a souped-up analytics package that allows you to track individual users, and potentially interact with them in real time? Then Woopra may be exactly what you're looking for. ...
 
0 Comments - More Info - Bury   Topic: Search Engine Watch Experts
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Proper SEO and the Robots.txt File
submitted by marketingguru 3 days ago (via feeds.feedburner.com)
There are many good reasons to stop the search engines from indexing certain directories on a Web site and allowing others for SEO purposes. By taking a good look at your Web site's robots.txt file and making sure that the syntax is set up correctly, you can avoid some search engine ranking problems. ...
 
0 Comments - More Info - Bury   Topic: Search Engine Watch Experts
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Content? Content. Content!
submitted by marketingguru 3 days ago (via feeds.feedburner.com)
It's become the mantra for SEOs, and the standard advice for all site owners, regardless of the Web space they're in. It's time we review the advantages of content, and where it may be applicable. ...
 
0 Comments - More Info - Bury   Topic: Search Engine Watch Experts
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Dynamic Keyword Insertion: Friend or Foe?
submitted by marketingguru 3 days ago (via feeds.feedburner.com)
Dynamic Keyword Insertion (DKI) can sometimes help improve ad campaign results. But you'd be surprised how often it's a bad move. Indiscriminate use of DKI can result in generic ad copy and diluted messages that fail to match the searcher's intent or need. ...
 
0 Comments - More Info - Bury   Topic: Search Engine Watch Experts
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Oil and Water? SEOs vs. Content Owners
submitted by marketingguru 3 days ago (via feeds.feedburner.com)
When it comes to bringing an outside SEO consultant in, content owners need to pay attention to the role corporate politics and the review process play in planning SEO projects. Most SEO consultants expect to have some sort of clashes with internal designers and developers. But uncomfortable meetings can also occur when SEO meets content creator. ...
 
0 Comments - More Info - Bury   Topic: Search Engine Watch Experts
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Online Olympic Traffic Soars; Mobile Viewing Habits Form
submitted by marketingguru 3 days ago (via feeds.feedburner.com)
As people returned to work on Monday after the first weekend of the Beijing Olympic games, many went online to keep track of events as they unfold, according to Nielsen Online. Traffic to NBC's Olympics video site jumped a whopping 85% on the first day of the work week, while other sites enjoyed a nice boost as well.Yahoo's unique audience nearly doubled to its Olympics site on Monday, helping it
 
0 Comments - More Info - Bury   Topic: Search Engine Blog
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Real Estate Search Engine Zillow Launches Geo-targeted Ads
submitted by marketingguru 3 days ago (via feeds.feedburner.com)
Zillow, a vertical search engine aimed at the real estate market, has announced the launch of Showcase Ads, geo-targeted ads for realtors and other real estate advertisers. Within a given zip code, advertisers can buy 25, 50, 75, or 100 percent of the ads, giving them the ability to target just the local areas they are interested in selling to. Showcase Ads will have a different pricing structure
 
0 Comments - More Info - Bury   Topic: Search Engine Blog
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Google AdSense Video Units Add 3 Languages, 4 Countries
submitted by marketingguru 3 days ago (via feeds.feedburner.com)
Google AdSense has expanded the availability of its Video Units to include support for 3 more languages and 4 more countries.The languages are:FrenchGermanSpanishThe countries are:BrazilGermanyIndiaMexicoPreviously, video units were available in English and Japanese to users in Australia, Canada, France, Ireland, Italy, Japan, Netherlands, New Zealand, Poland, Spain, United Kingdom, and the Unite
 
0 Comments - More Info - Bury   Topic: Search Engine Blog
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Microsoft's Live Maps Schools Google, Yahoo, Ask and AOL in Georgia Mapping
submitted by marketingguru 3 days ago (via feeds.feedburner.com)
If you've been keeping up with the conflict in South Ossetia, perhaps you were curious about where the contentious events were occurring. I hope you ended up at Microsoft's Live Search Maps, because it is the only map of the top 5 search engines that could find both Tskhinvali, South Ossetia's self-declared capital, as well as Abkhazia, another separatist region where Russia has opened a second fr
 
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