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1
scoops
Dynamic Keyword Insertion: Friend or Foe?
submitted by marketingguru
Dynamic Keyword Insertion (DKI) can sometimes help improve ad campaign results. But you'd be surprised how often it's a bad move. Indiscriminate use of DKI can result in generic ad copy and diluted messages that fail to match the searcher's intent or need. ...
 
Topic: Search Engine Watch Experts


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