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Search Engine Blog


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scoops
Terry Plank of SEMPO Institute Teaching SEO Training Class at SES San Jose
submitted by marketingguru 101 days ago (via feeds.searchenginewatch.com)
On Friday, Aug. 22, SES San Jose is offering half a dozen Search Engine Marketing (SEM) Training Workshops. Two of them are being offered by the SEMPO Institute: "Successful SEO: The Essential Elements - Part 1 and Part 2."(I should disclose that SEMPO is a client, but I’m also teaching a half-day SEO training class that is being held at the same time as Part 1 of the SEMPO Institute’s full-d
 
0 Comments - More Info - Bury   Topic: Search Engine Blog
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scoops
Facebook and Hi5 Lead Global Growth Among Social Networks
submitted by marketingguru 101 days ago (via feeds.searchenginewatch.com)
comScore has released data showing explosive growth rates for social networking sites Facebook and Hi5 globally, with 153% and 100% respectively. With worldwide social networking growth rates at 25%, that certainly is a big piece of the pie.Facebook's biggest percentage growth came in Latin America, at a whopping 1055%. Meanwhile, Facebook added the most members in Europe, at 27 million newbies. T
 
0 Comments - More Info - Bury   Topic: Search Engine Blog
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Broadband Subscriptions Drop 51%; Cable Sells More than Phone Co's
submitted by marketingguru 101 days ago (via feeds.searchenginewatch.com)
Broadband subscriptions dropped 51% since last year, according to data released by Leichtman Research Group. Only 887,000 subscribers were added to a group of companies comprising 94% of the market. Cable companies accounted for 670,000 of those additional subscriptions.The numbers also seem to support research from the University of Minnesota suggesting that internet traffic growth claims by the
 
0 Comments - More Info - Bury   Topic: Search Engine Blog
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scoops
Google Opens Up Cryptography Toolkit, KeyCzar
submitted by marketingguru 101 days ago (via feeds.searchenginewatch.com)
Google has released its cryptography toolkit, KeyCzar, into open source. They hope the move aids developers in conducting the difficult task of providing solid security on their web sites."Cryptography is notoriously hard to get right and if improperly used, can create serious security holes. Common mistakes include using the wrong cipher modes or obsolete algorithms, composing primitives in an un
 
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MIVA Reports $6.5 Million Second Quarter 2008 Loss
submitted by marketingguru 101 days ago (via feeds.searchenginewatch.com)
MIVA, who yesterday rejected an acquisition bid from online video search engine blinkx, has posted a $6.5 million loss for the second quarter of 2008. MIVA CEO and President Peter Corrao tried to keep things in perspective for shareholders and Wall Street:“The most recent quarter has been a transitional one for our business. We are encouraged by the results of the growth initiatives that we’ve
 
0 Comments - More Info - Bury   Topic: Search Engine Blog
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Yahoo and Google to Launch New Privacy and Ad Capping Features
submitted by marketingguru 101 days ago (via feeds.searchenginewatch.com)
Yahoo has announced that it will be offering an opt-out function for customized advertising to searchers by the end of the month.The announcement comes as Yahoo has responded to a Congressional letter seeking information about data collecting and online advertising practices. You can read Yahoo's full response here.Google has also responded to the letter with features expected to be rolled out in
 
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Online Publishers Turning to Ad Networks to Sell Unused Inventory
submitted by marketingguru 101 days ago (via feeds.searchenginewatch.com)
Online publishers are increasingly turning to ad networks to sell unused inventory, according to a study released by the International Advertising Bureau (IAB) and Bain & Company.In 2007, ad network accounted for 30% of total ad impressions, up fro 5% in 2006.Two reasons were given for the growth:Interviews with online publishers, conducted as part of the study, indicate that the lack of adequate
 
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Yahoo Snags Search Ad Marketshare Gain at Google's Expense
submitted by marketingguru 101 days ago (via feeds.searchenginewatch.com)
Analytics firm Covario says Yahoo gained paid search advertising at the expense of Google in the second quarter of 2008.Covario also said that paid search has gone through a "compression" period, where growth has declined from 52% to 43%.“Our client roster inspired us to launch this analysis series due to our customers’ unique positions in the advertising ecosystem – they are US-based, but a
 
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IAC Split Will Occur August 21; 'When-Issued' Trading Begins Tomorrow
submitted by marketingguru 101 days ago (via feeds.searchenginewatch.com)
Ask.com parent company IAC announced last November that they would spin off four of their properties and become 5 separate companies. The other four companies will be HSN, Inc., Interval Leisure Group, Inc., Ticketmaster and Tree.com, Inc.Now, Reuters is reporting the split will occur on August 21.Meanwhile, the NASDAQ has advised IAC that 'when-issued' trading will begin for the five companies to
 
0 Comments - More Info - Bury   Topic: Search Engine Blog
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MIVA Rejects blinkx Acquisition Offer
submitted by marketingguru 101 days ago (via feeds.searchenginewatch.com)
Last week, online video search engine blinkx, apparently feeling inspired by Microsoft, made an unsolicited bid to acquire online advertising company, MIVA.MIVA has responded by saying Thanks but No Thanks. Here's the official word:"After careful evaluation, the MIVA Board believes that blinkx's proposal significantly undervalues MIVA's assets, including our technology, brand recognition and netwo
 
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