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Proper SEO and the Robots.txt File
submitted by marketingguru 101 days ago (via feeds.searchenginewatch.com)
There are many good reasons to stop the search engines from indexing certain directories on a Web site and allowing others for SEO purposes. By taking a good look at your Web site's robots.txt file and making sure that the syntax is set up correctly, you can avoid some search engine ranking problems. ...
 
0 Comments - More Info - Bury   Topic: Search Engine Watch Experts
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Content? Content. Content!
submitted by marketingguru 101 days ago (via feeds.searchenginewatch.com)
It's become the mantra for SEOs, and the standard advice for all site owners, regardless of the Web space they're in. It's time we review the advantages of content, and where it may be applicable. ...
 
0 Comments - More Info - Bury   Topic: Search Engine Watch Experts
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Dynamic Keyword Insertion: Friend or Foe?
submitted by marketingguru 101 days ago (via feeds.searchenginewatch.com)
Dynamic Keyword Insertion (DKI) can sometimes help improve ad campaign results. But you'd be surprised how often it's a bad move. Indiscriminate use of DKI can result in generic ad copy and diluted messages that fail to match the searcher's intent or need. ...
 
0 Comments - More Info - Bury   Topic: Search Engine Watch Experts
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SEO Confessions of an Online Reputation Management Junkie
submitted by marketingguru 217 days ago (via feeds.searchenginewatch.com)
How many times have you Googled your own name? Here's how to rank high for your name in search engines and take control of your online destiny. ...
 
0 Comments - More Info - Bury   Topic: Search Engine Watch Experts
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Recruiting the Right People for Your SEM - Part 2
submitted by marketingguru 217 days ago (via feeds.searchenginewatch.com)
Life is too short to be stuck in the wrong job. As a search engine marketing agency owner, business is too competitive to be stuck with the wrong employee. Here's how to hire the right SEO or SEM staff. ...
 
0 Comments - More Info - Bury   Topic: Search Engine Watch Experts
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Don't Play Lifeguard in the Social Community Pool
submitted by marketingguru 217 days ago (via feeds.searchenginewatch.com)
Big brands need to get smart on social networks. MySpace and Facebook create Web 2.0 branding opportunities. Don't be the David Hasselhoff of your company's social media strategy. ...
 
0 Comments - More Info - Bury   Topic: Search Engine Watch Experts
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Link Building Case Study for Luxury Hotels
submitted by marketingguru 217 days ago (via feeds.searchenginewatch.com)
Link building solves big business problems in travel: hotel bookings, customer loyalty, and local searches for restaurants and attractions. Here's how to help your concierge. ...
 
0 Comments - More Info - Bury   Topic: Search Engine Watch Experts
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Common Problems with 404 Error Pages
submitted by marketingguru 53 days ago (via feeds.feedburner.com)
Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as "OK." ...
 
0 Comments - More Info - Bury   Topic: Search Engine Watch Experts
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The Universal Mastery of Video Content
submitted by marketingguru 53 days ago (via feeds.feedburner.com)
Video listings cause us to reexamine the way we've traditionally viewed search engines, and this is simply part of the natural progression. After all, it wasn't too long ago when universal search rocked the world of SEO or social media changed how we use the Web. ...
 
0 Comments - More Info - Bury   Topic: Search Engine Watch Experts
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When will ROBO's Time Come?
submitted by marketingguru 53 days ago (via feeds.feedburner.com)
"Research online, buy offline," (ROBO) is the concept that a growing volume of product research is happening online while the majority of buying remains offline in physical stores. A growing number of local search engines are basing their business model on the concept. But why haven't ROBO features picked up on a mass market level? ...
 
0 Comments - More Info - Bury   Topic: Search Engine Watch Experts


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