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SEW Experts: The Good, the Bad and the Ugly: Click-Through and Conversion Rates
submitted by marketingguru 5 days ago (via feeds.searchenginewatch.com)
What's a good click-through rate for a search ad? What's a good conversion rate? That's not an easy question to generalize on, but in today's Profitable PPC column, "The Good, the Bad and the Ugly: Click-Through and Conversion Rates," David Szetela shares some guidelines that can help you decide if yours is acceptable.»Full story
 
0 Comments - More Info - Bury   Topic: Search Engine Blog
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Google Site Search Offers On Demand Indexing
submitted by marketingguru 5 days ago (via feeds.searchenginewatch.com)
Google announced early this morning that they have updated their Site Search product to provide for on demand indexing of your site. What this means is that if you are using Google's Site Search feature to provide visitors to your web site with a tool to search your site, you can always keep that on site search tool up to date. It is important to note that this new tool does NOT provide on deman
 
0 Comments - More Info - Bury   Topic: Search Engine Blog
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YouTube Rolls Out Sponsored Videos
submitted by marketingguru 5 days ago (via feeds.searchenginewatch.com)
Paid search has come to YouTube. Users can pay to have their videos appear in a right hand sidebar called "Sponsored Videos" in the results of desired search terms.It works pretty much exactly like AdWords. You bid on terms, set daily limits, etc. You only pay when someone clicks to watch.Check out YouTube's YouTube video for more details:Related Reading:YouTube Adds Search to Embeddable VideosYel
 
0 Comments - More Info - Bury   Topic: Search Engine Blog
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Google CEO to Speak About the Future of Tech in DC Next Week
submitted by marketingguru 5 days ago (via feeds.searchenginewatch.com)
Eric Schmidt may have turned down the job of Obama's CTO, but he's still part of the President-elect's transition team. And during this transition time, the Google CEO will give a speech about the future of technology and economic growth.The speech will take place in DC, next Tuesday, November 18, 2008 from 1:00 - 2:30pm EST. The event is hosted by the New America Foundation and will occur at the
 
0 Comments - More Info - Bury   Topic: Search Engine Blog
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SEW Experts: Use Online Public Relations for Link Marketing
submitted by marketingguru 5 days ago (via feeds.searchenginewatch.com)
Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. In today's linkbuilding column, "Use Online Public Relations for Link Marketing," Justilien Gaspard offers some ideas for things you can do to build links and increase sales simultaneously. »Full story
 
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SEW Experts: Offline and Online Conversions Tracking: Increase Your ROI
submitted by marketingguru 5 days ago (via feeds.searchenginewatch.com)
The accountability of online marketing is only as good as the analytics an advertiser employs. In today's vertical search column, "Offline and Online Conversions Tracking: Increase Your ROI," local search expert Gregg Stewart explains that tracking conversions -- both online and offline -- can be tricky, but it is an important part of any online marketing program, especially for businesses with a
 
0 Comments - More Info - Bury   Topic: Search Engine Blog
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Looking for Holiday PPC Tips?
submitted by marketingguru 5 days ago (via feeds.searchenginewatch.com)
There were lowered expectations for the 2008 Holiday shopping season before the bottom dropped out of the economy, but now it's even worse. But you and your clients still have to make the best of things, so we're here to help.Search Engine Watch is offering a one-hour webcast, "How to Survive the Economic Meltdown & Succeed this Holiday Season," taking place on Wednesday, November 19 at 1 p.m. EDT
 
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Incentives Work: Microsoft Seeing Positive Results from Cashback Program; Partners with Shopping Cart Providers
submitted by marketingguru 5 days ago (via feeds.searchenginewatch.com)
It's easy to pick on Microsoft. It's practically a national pastime at this point. So when they announced their Cashback program to help grow Live Search, the snears came fast and furious."You have to pay people to search?" they said.Turn your laughter into claps, people. It turns out that Cashback is working. Microsoft is seeing positive results on three goals it said it would report. They are:Nu
 
0 Comments - More Info - Bury   Topic: Search Engine Blog
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Yahoo! Shopping Launches Deal Finder
submitted by marketingguru 5 days ago (via feeds.searchenginewatch.com)
Yahoo! Shopping has launched a deal finding portal called Yahoo! Deals. You can access the portal at deals.yahoo.com.It culls sales on various products across the web from sites such as Woot!, Amazon, and Deal News. It also finds coupons and storewide savings from a plethora of online retailers.Yesterday, we talked about how women are looking to cut back on their holiday shopping. This is a great
 
0 Comments - More Info - Bury   Topic: Search Engine Blog
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Google Adds Voice Search to iPhone Search Application
submitted by marketingguru 5 days ago (via feeds.searchenginewatch.com)
Google is updating its iPhone search application with a new voice search feature, according to the New York Times. The update is expected to be available in the iTunes app store sometime today.Users will be able to speak their questions into the phone. The speech is recorded and sent to Google servers which will try to understand the recording and find the answer via Google's search engine.One of
 
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