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Senator Dorgan Prepares Net Neutrality Bill
submitted by marketingguru 5 days ago (via feeds.searchenginewatch.com)
Senator Byron Dorgan (D-ND) is planning to introduce a net neutrality bill in January, according to Reuters. President-elect Barack Obama has said he supports net neutrality, though it is not yet clear whether he backs Dorgan's bill.The bill would prevent Internet Service Providers (ISPs) from blocking web content. Net neutrality supporters say some ISPs have blocked content because of concerns ov
 
0 Comments - More Info - Bury   Topic: Search Engine Blog
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Blog Content Influences Consumer Buying Behavior
submitted by marketingguru 5 days ago (via feeds.searchenginewatch.com)
New market research has found that blog readers are strongly influenced by blog content when it comes to purchase decisions across a number of categories, and that blogs play a key role in ushering readers to the point of an actual purchase. BuzzLogic, a social media analysis company and ad network, sponsored the market research and JupiterResearch, a Forrester research company, conducted the sur
 
0 Comments - More Info - Bury   Topic: Search Engine Blog
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Walmart Sends DMCA Notice to SearchAllDeals, TechCrunch
submitted by marketingguru 5 days ago (via feeds.searchenginewatch.com)
Walmart has sent a DMCA notice to TechCrunch and SearchAllDeals.com, a shopping search engine and deals aggregator. (Think of it as the Techmeme for deals on the web, with a Google custom search engine to boot.)Both sites posted some information about "Black Friday" sales for discount giant Wal-mart. But Wal-mart is claiming copyright infringement. It's also saying the info wasn't supposed to be o
 
0 Comments - More Info - Bury   Topic: Search Engine Blog
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SEW Experts: The Good, the Bad and the Ugly: Click-Through and Conversion Rates
submitted by marketingguru 5 days ago (via feeds.feedburner.com)
What's a good click-through rate for a search ad? What's a good conversion rate? That's not an easy question to generalize on, but in today's Profitable PPC column, "The Good, the Bad and the Ugly: Click-Through and Conversion Rates," David Szetela shares some guidelines that can help you decide if yours is acceptable.»Full story
 
0 Comments - More Info - Bury   Topic: Search Engine Blog
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Women Plan to Spend Less this Holidays, First Cuts Going to Themselves
submitted by marketingguru 5 days ago (via feeds.feedburner.com)
Women are planning to spend less according to two surveys released today.In a survey by the Marketing to Moms Coalition, moms plan to cut spending on holiday gifts. Offline is expected to be hit the hardest, with an 8% drop over last year. Online will decline by 2%.87% of moms plan to shop at big discount retailers like Wal-mart and TargetDepartment stores come in second at 37%.Shoe and specialty
 
0 Comments - More Info - Bury   Topic: Search Engine Blog
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Google Updates Search Results for iPhone
submitted by marketingguru 5 days ago (via feeds.feedburner.com)
iPhone users, get happy. Google has updated the search results for your device. It's a cosmetic change that displays the results in a more user-friendly way.However, I was only able to get the updated results by going directly to Google.com in Safari on my iPhone. I was not able to get the results via the Google app or the default Google search box in the drop down top bar in Safari.Here's a video
 
0 Comments - More Info - Bury   Topic: Search Engine Blog
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Offline and Online Conversions Tracking: Increase Your ROI
submitted by marketingguru 5 days ago (via feeds.feedburner.com)
The accountability of online marketing is only as good as the analytics an advertiser employs. Tracking conversions -- both online and offline -- can be tricky, but it is an important part of any online marketing program, especially for businesses with a local presence. ...
 
0 Comments - More Info - Bury   Topic: Search Engine Watch Experts
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The Good, the Bad and the Ugly: Click-Through and Conversion Rates
submitted by marketingguru 5 days ago (via feeds.feedburner.com)
What's a good click-through rate? What's a good conversion rate? That's not an easy question to generalize on, but there are some guidelines that can help you see if yours is acceptable. ...
 
0 Comments - More Info - Bury   Topic: Search Engine Watch Experts
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Use Online Public Relations for Link Marketing
submitted by marketingguru 5 days ago (via feeds.feedburner.com)
Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. It's a great way to build links and increase sales simultaneously. ...
 
0 Comments - More Info - Bury   Topic: Search Engine Watch Experts
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Assembling Your Landing Page Optimization Dream Team, Part 1
submitted by marketingguru 5 days ago (via feeds.feedburner.com)
The success of your testing program relies heavily on the cooperation of many people in your organization. There are some key roles that you'll need to fill with the right kinds of people, or your ideas will never see the light of day. ...
 
0 Comments - More Info - Bury   Topic: Search Engine Watch Experts


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